In relation to the magazine layout I have just evaluated, I am now going to scrutinise the layout of pages found in this Carhartt handout.
This book is different to the magazine in many ways, mainly due to the fact it isn't trying to inform or educate, it's trying to sell products and encourage the audience to develop interest in the company.
Also, this publication is only A4 rather than A3 like the magazine.
The front cover of this page makes use of a large photograph of a model wearing one of Carhartt's coat's.
The composition of the photograph has meant that there was a large piece of unused space above the model, this is where Carhartt have chosen to write the title of this publication.
They have written the fact that it is the 'Fall/Winter 2013' Catalogue where the model is, in white so it is actual rather hard to see.
Out of the entire catalogue, there were only two pages I found relevant to this exercise.
This page makes use of a time line which includes image and text.
The page broken down into layman's terms shows the distribution of text to image and how the time line breaks up the page.
The pages makes use of a lot of blank white, negative space, around the time line, and the time line uses both text and image to convey the information Carhartt are trying to communicate.
I feel this time line is done rather well as the images they have used break up the page and draw attention away from the text, which, alone, would be very boring and monotonous to read.
This double page spread exhibits the range of jeans Carhartt have for sale.
The page has no header and hardly any text, although the photograph spreads across both pages in a stylish and trendy way.
This is a breakdown of the already simple double page spread.
The blue indicated where the photographs are, and in this instance, they have been cut away from their negative space.
The information found in this Carhartt book really isn't very helpful at all. The prices of the garments are not included, which leaves you baffled and confused.
Conclusion
The way Carhartt have done this timeline is very effective, but I personally would have filled more of the negative space.
The way Carhartt have made the photograph of the four pairs of jeans stretch over both pages in the spread looks very appealing and stylish, I would like to use large images in my own layouts, I feel the can add an artistic edge to a publication.
