Monday 3 February 2014

Single's research: Lorde - Team

"Every year we like to mix established musicians with emerging ones. We were thinking the latter when we first approached Lorde but she raced ahead notching up a #1 single and a critically acclaimed album. Team is taken from that, and will be her next UK single in February."

"Ella Maria Lani Yelich-O'Connor (born 7 November 1996), known by her stage name Lorde is a New Zealand singer-songwriter. Born and raised in Devonport, Auckland, she performed in various singing and drama classes as a child, and at the age of thirteen signed with Universal. Yelich-O'Connor adopted her stage name due to her fascination with "royals and aristocracy", but felt the name Lord was too masculine so added an 'e' to make it more feminine."

Lyrics:
"Wait 'til you’re announced We’ve not yet lost all our graces The hounds will stay in chains Look upon your greatness That you’ll send the call out (Send the call out [15x]) 

Call all the ladies out They’re in their finery A hundred jewels on throats A hundred jewels between teeth Now bring my boys in Their skin in craters like the moon The moon we love like a brother, while he glows through the room 

Dancin' around the lies we tell Dancin' around big eyes as well Even the comatose they don’t dance and tell 

[Chorus] We live in cities you'll never see on screen Not very pretty, but we sure know how to run things Living in ruins of the palace within my dreams And you know, we're on each other's team 

I'm kind of over getting told to throw my hands up in the air, so there So all the cups got broke shards beneath our feet but it wasn’t my fault 

And everyone’s competing for a love they won't receive 'Cause what this palace wants, is release 

[Chorus] We live in cities you'll never see on screen Not very pretty, but we sure know how to run things Living in ruins of the palace within my dreams And you know, we're on each other's team 

I’m kind of over getting told to throw my hands up in the air So there 

I’m kinda older than I was when I revelled without a care So there 

[Chorus] We live in cities you'll never see on screen Not very pretty, but we sure know how to run things Living in ruins of the palace within my dreams And you know, we're on each other's team We're on each other's team And you know, we're on each other's team We're on each other's team And you know, and you know, and you know"


Tone, instrumental and backing track:
The tone to this song seems rather uplifting and rather charty in a similar style to any other female artist in the charts, but Lorde does is differently, in my opinion it appears as if she makes songs to sound charty, but then the lyrics are communicating another message, which almost is trying to show the modern day isn't what it's made out to be in other songs, and not every person has the royalties and riches in their lives. This theory also matches up with the mood and lyrics found in her other song, Royals.

Evaluation
I feel I have found hidden meaning in Lorde and her style of singing and use of lyrics, but I am unsure which angle I would go down if I were to create an album cover for this person. Possibly very feminine and girly, but in my head I don't feel that properly reflects the artists and her aims, but I do think it is how some members of her audience would see her.