Thursday, 6 February 2014

Previous Lorde Album covers:

With Lorde'e being a relatively new artist, she hasn't released many albums, only one in fact, for this reason I am writing about the other imagery she has related to her including fan made designs and covers for remixes.

Many of these designs are simply based around typography which the designer found appropriate, others make use of her face, being a female artist, many go down that route.
This piece uses feminine neon lights to show the title of her song, in a remix form. This is an unofficial cover which could mean that Lorde didn't have any relation to it being made or how it now looks. I wouldn't have though Lorde would have used the colour pink on her album cover as she seems to have feminist views (almost) and doesn't seem like she wants to go down the girly, dainty route.
Pure Heroine is Lorde's Debut album as an artist, is simply uses a gothic typeface, at the same font size to show her name and the album's name.
The colours are very mundane and the over all look is minimal and subjective. 
Another unofficial design made for a remix of her song, it again uses pink, but shows a heirarchi of font choices, with the artist's name being in a ultra bold, uppercase Gothic type, and the song title being in a light gothic font.
The piece has dark colours involved, but also rich purples and mint greens, these contrast well together which form the outline for a triangle shape with a space image inside.
More remix, unofficial work, this Reefd remix artwork uses Lorde's image and a rainbow gradient to set a tone and a mood. 
I imagine the remix would be related to house music or a genre such as that, as this artwork wouldn't represent Lorde's Royals song well, therefore must be showing the remix of the song.
Another album cover for Lorde's 'Pure Heroine' album, uses her photograph in a suggestive way to show mood and tone, the pose and posture that Lorde is showing is one that leaves the track open to interpretation to the viewer.
The choices of typeface in this show that the name of the artist comes before the name of the album,  with the album being in a daintier typeface to the Uppercase, bold gothic title. 
The piece uses a very suggestive photograph to convey a message about the remix of Lorde's song.
The title font being in a brush stroke style, and central in the design is something which is very trendy at the moment I find.
The piece is well executed, and if it reflected the messages in the remix of the song well enough, is a very good single cover.

Conclusion 
Lorde's official album and single covers can sometimes just consist of typography, and if not images of the artist herself. The typography she chooses to use, bold, uppercase Gothic, reflects her as a person, and in my opinion shows that she isn't particularly drawn to feminine design.