K1X DCAC MK4 BY PATRICK MOHR 2013 FALL/WINTER COLLECTION
"After releasing the Mk3 at Pool Munich last year,Designer Patrick Mohr and K1X are with the slick Mk4 collaboration. This latest version is made of high-end suede leather and will be available this December in three new color ways – red, orange and yellow. With improvements compared to older versions such as the workmanship of it’s collar padding, overall embossing and heel-strap magnet.
The K1X DCAC by Patrick Mohr is a unisex sneaker that can be modified to a variety of different looks via two detachable accessories that can be worn as a wrist band or around the neck.
This latest collection by Patrick Mohr for K1X is available now at select stockists."
Patrick Mohr's advertising campaign consists of his very expensive new range of footware, being modelled by the homeless. This is a very shocking way of advertising something which will be aimed at the highest end of the fashion market, and items in this price range are familiarly modelled on what society considers: Healthy, beautiful and prosperous people, in adverse to people stricken with poverty.
I see this way of advertising as one that juxtaposes it's self in a way that it grabs the audience's eye and contradicts the principles that companies of this prestige, and with that specific client base would normally aim for.
This of 'misadvertising' is very interesting to me, and finding new, eye-catching, pioneering ways ways to showcase one's work is something that I an fascinated with and would love to consider plenty in my future designs and potentially even career.
