Art deco final:

Here is where I will evaluate my final creation for OUGD401.
The final piece turned out very different to what was suggested in my proposal, mainly due to time constraints. I did propose to Saddle stich my book, foil block and the content was different to how I thought it would be in the presentation.

Content

I proposed that the content of my publication would: "have a function which would be to explain the timeline of the Art Deco movement to people who were unaware, but that as an introductory stage, where the real target audience would be readily existing fans of Art Deco, and people whom collected lavish, high end Artist's books.", my final creation swayed away from this proposal as I turned the content into a timeline for people whom are new to art deco, rather than current fans, which I suggested I would target the publication to.

Execution

I had researched various blogs and websites in an attempt to find successful and famous Art deco fonts both header fonts and body copy, I had decided to chose a downloaded font known as Decotech as my main font for my headers on my pages, as it was in my head stereotypically Art deco. The cover of my publication contains fonts which I had researched from designers of that era such as A.M Cassandre's Bifur and Broadwalk, created by Morris Fuller Benton.

The body copy font in the interior of my book was a simple gothic, I had experimented with other fonts which had more Art Deco relevance but due to the final book being printed in A5 I was worried about the legibility of the outcome, there for settled for a gothic which are famously easy to read.

Content

The stages of the Art Deco's history were found on line by myself in a general timeline following Art Deco, that provides the content for my contents page and from there I used each year in time as a title header and researched further into the information found.

I never intended to use images in my publication due to the fact I did want to Screen print my content onto black stock to give it a black and gold feel to it as well as foil blocking the cover page, I didn't manage to get around 

Feedback:

For my interim crit, I created a pdf explaining what type of publication I would be creating.

I highlighted the tone of voice, the execution the aim and the overall proposal.

The feedback I received revolved around:

• Create an illustrative style
• Keep it simple
• Screen printing or digital print
• Ensure that it's lighthearted and fun

After the small interim crit with my peers, I asked my tutor for feedback on my creation, he sempt to be pleased with my idea and recomended a few new routes in which I could go down.

• Belly bound
• Slight bit more content
• Poster for each category
• One off edition 
• Completed in an envelope

Project proposal:

I have chosen to research into handbooks / small leaflets as that is what I would like to create for this project.

The publication's information will revolve around being helpful to person's whom have just started on their voyage of First year Graphic Design and information which could have benefitted them and would have benefitted us to know, months ago, when we began.

Four categories will be contained in the book:

Home life (Living with flatmates, general Leeds city life)

Studio life (Producing work in the university studios, getting on with your class mates)

Coursework (Keeping on top of your projects, importance of each brief)

Preparation for 2nd year (Encouraging to get placements as early as students can)

PROPOSAL:
TO CREATE A 10 PAGED HANDBOOK TARGETING THE SPECIFIC AREAS OF: HOME LIFE STUDIO SPACE DESIGN WORK PREPARATION FOR THE 2ND YEAR AIMED AT 1ST YEAR STUDENTS WHO HAVE JUST BECOME MEMBERS OF THE COURSE, RATHER THAN TARGETING STUDENTS.

TONE OF VOICE: 
THE TONE OF VOICE CONTAINED IN MY HANDBOOK IS ONE OF A RELAXED AND JOKEY NATURE, BUT IN THAT APSECT, THE INFORMATION WHICH I INTEND TO CONVEY TO THE STUDENTS IS SOME WHICH I WOULD WANT THEM TO TAKE ON BOARD AND LISTEN TO, FOR THIS REASON IT WOULD HOPEFULLY STICK TO AN ENGAGING BUT LIGHT HEARTED FEEL.

EXECUTION: 
I INTEND TO CREATE A 10 PAGED PAPER BACK HANDBOOK WHICH WOULD MAKE USE OF SCREEN PRINTING METHODS ALONGSIDE PHOTOGRAPHY, AS A COST EFFECTIVE WAY TO CREATE A PUBLICATION. 60 OR MORE OF THESE COULD POSSIBLY BE PRODUCED.

AIM: 
THE AIM OF THIS PUBLICATION IS TO INFORM 1ST YEARS OF WHAT YOU COULD KNOW AT THE END OF THEIR YEAR, THE HELPFUL HINTS AND TIPS WHICH MADE OUR LIVES AS 1ST YEARS EASIER.

Behance - Flatmate's Handbook:

"Currently, information on the topic of flatting provides very limited answers or guidance to better prepare first time flatters, or to help overcoming situations which may arise in this environment. The ‘Flatmates Handbook’ provides a detailed, yet creative and captive, option to fill this gap of information. Through discussions with experienced flatters, the book has been developed to share real life situations and scenarios making the content more relatable to its readers. It uses humour and unpredictability to ensure one is more prepared for flatting and to enhance their overall flatting experience."

As the audience immediately sees, the colour of this handbook is very striking and bright, which makes it approachable to the public, in this case would be a student.
This handbook has been executed in a playful and illustrative style which I feel represents fun, engaging way to represent information. 

Studio Brief 04 - Speaking From Experience

Brief for Studio Brief 04 - Speaking From Experience.

I have chosen to analyse the brief for our latest project which is:'Studio Brief 04 - Speaking From Experience'. I am doing this to be sure of the brief and the task which I have been set, so that I can produce the most thorough piece of design that I am capable of and attempt to fulfil the brief to my highest standard. 

"Produce a graphic response/ graphic product /piece of work"

"entertaining, advisory or informative."

"any appropriate media or format"

"statement, comment, observation or gives advice about your experience on your first year of this course."

These pieces of information from the brief set me a guideline into what would be appropriate to create.

I will move on from this to creating a proposal of my ideas and developing the most effective solution to this problem.

A clockwork orange, film poster analysis:

After watching Stanley Kubrick's "A clockwork orange", it always led me down a path of wonder when it came down to the various movie and novel art work for this tale.

I was always mythed by the use of the triangle which Alex was appearing through and the use of the eye ball. Bill Gold's choice of typography is to be questioned in this instance, in my opinion.

I feel Bill gold's choice of typeface for this specific poster, based on a film of Ultra violence, rape and harrowing scenes, is a choice which is an arbitrary decision. I'm sure Bill Gold can justify his use of font in this instance, but personally it has connotations  as a juvenile typeface not to be taken seriously, such as the modern Habbo hotel logo. 

Lots of things about Bill Gold's cover of ACO generally make me question things, along with the imagery attached to this novel in general.

The use of the triangle on the cover of the film suggests illuminati to me which is often depicted by a triangle, the eye is something which is questioned by me. I see how the film is based on a alternative England, which abides by similar rules, but is evident how it's not our ordinary England.

Having wanted to research what I was questioning about this film poster, I began enquiring:
http://www.collativelearning.com/ACO%20chapter%2014%20.html

Here is a site which analyses the movie poster, each aspect of it and particularly the parts which require an explanation.

This analysis goes into great detail to compare Bill Gold's film poster, and any Clockwork orange art work, in which Alex is depicted atop of the triangle, as a comparison to the The Eye of Providence, a figure which now is represented as part of the Illuminati conspiracy.

Bill Gold - Designer:

"Bill Gold (b. 1921) is an American graphic designer best known for thousands of movie poster designs. During his 60-year career he worked with some of Hollywood’s greatest filmmakers, including Clint Eastwood, Alfred Hitchcock, Stanley Kubrick, Elia Kazan, Ridley Scott, and many more. Among his most famous film posters are those for Casablanca, A Clockwork Orange, and The Sting. Gold designed (and often photographed) posters for 35 consecutive Clint Eastwood films, from Dirty Harry (1971) to Mystic River (2004)."

"All of Gold’s posters have had a distinctive style. Each poster gave a film its unique identity, often creating the only lasting impression of a film that many would get. Gold’s ever-changing style reflected a wide range of current tastes, trends, and approaches, yet never strayed from the tried-and-true basics of film promotion. Together, Bill Gold’s poster art represents many of the most important American films since the advent of color photography."




















Gold designed beautiful posters, each of which could have had an alternative style to another due Bill gold's way of designing changed in an attempt to become more modern and fit the trends of his long spanning career.

Primary research into movie posters - Kiss Kiss Kill Kill, historical spy movie exhibition

I chose to visit Kiss Kiss Kill Kill Exhibition which was displaying European movie posters lost during the Cold War, I thought this would be relevant to my research being movie posters printed onto stock and a wide range of the available to see.

"Kiss Kiss Kill Kill at Leeds College of Art is a full remix of a touring exhibition first developed in partnership with UH Galleries and the Goethe-Institut, London."

"At the centre of the archive is a large collection of film poster graphic art and still photographs from all over the world. Numbering 5000+ pieces, the collection includes original artwork, posters, press books, lobby cards and front of house stills. 

 Preservation includes the complete digital restoration of graphic and photographic art scared by time. All images in the archive have been repaired with fold lines, paper loss, tape burn, scuffs and pinholes erased."

This movie poster entitled 'Inferno Per Pochi Dollari', which translates to 'LSD Flesh of Devil', was created for a film released in 1967. It appears to be similar to a James bond movie, showcasing a protagonist male role, whom is an action craved lothario, or so he appears. 

The film poster appears as rather modern despite it's age, the use of oil paintings or sketches are similar to that of Richard Amsel's work.

It is an Italian film which the poster has been designed by creator - Mario Piovano, having looked into other pieces of his design, it does resemble Richard Amsel's work and his style of execution.

The use of typography and hierarchy on his design is stunning and after it's time in my opinion, it appears to follow modernist views, and is used in a very functional way. 

Georges Kerfyser, an Italian designer has created these two movie posters in 1965/66, similar to Mario Piovano's design creations, they are very stunning pieces of design, making use of detailed oil portraits.

Kerfyser's left piece uses desaturated images, which are rather dull then are accompanied by bright flowing flouresent colours in the female character's hair, and a bring shocking pink piece of typography.

Incredible to see how such stunning posters were created in a time of Cold War Europe. 

This designer has created many other film posters, all have a professional feel to them and a style which must be reminiscent of 1960's Europe.
In some cases this Italian designer uses a singular bright colour in his piece which completely sets a tone for the movie.
Like Mario's work, this designer uses stunning Typography which is always very fitting to his design pieces. 

The first poster in this series of two are created by designer Charles Rau, a man whom is hard to find information about on the internet. 

It appears that Charles was a French designer whom similarly to Georges Kerfyser uses a typical bright colour in his designs which sets a tone around the film.

The Spy who went to hell and the Spy I love were both films which Charles Rau was commissioned to designer for.

Presentation and Proposal of my Artist's book:

Beginning slide, What is a publication.

I started by researching and explaining what a publication is, due to the fact I was about to propose the publication which I was to design myself. 

I answered various questions to give me a foothold to the boundaries of a publication and the limits in which I could go to when designing for this brief.

I began by opening my idea and explaining what my essay covered, and how I was going to make it relevant, in context and have a connection to the publication I am to create. 

I opened with a description of Art Deco in the sense which I wanted to cover it, and the rule which is that 'Form comes over function' in relation to art deco style art work.

This was going to be the basis of my publication, the fact that form comes over function, I stressed this in my presentation, to show how my book was going to be solely going down the aesthetic route, and barely serves a function other than as a collectable or 'coffee table book'

I proceeded to explain the methods in how I would make my publication be based around the fact that form comes over function, and explained the stock I proposed to use, the binding method and the format of my piece. Foil blocking was something which I was interested in, and something which I felt could be used to optimise the Art deco movement, in a paper craft form.

I explained how it would have a function which would be to explain the timeline of the Art Deco movement to people who were unaware, but that as an introductory stage, where the real target audience would be readily existing fans of Art Deco, and people whom collected lavish, high end Artist's books.

The book could be applied to a fan of History and not just Art Movements, to give the publication a broader platform.

The feedback that I received about my presentation was that I could research into Rennie Mackintosh's type, and also find ways to execute a layout of which form does come over function, for example the type setting is based around the aesthetics rather than where it would be most useful on the page.

Richard Amsel - Designer:

Richard Amsel was famous for his design works.

"Richard Amsel was an American illustrator and graphic designer. His career was brief but prolific, including movie posters, album covers, and magazine covers."

As quoted, he created movie posters, album covers, and magazine covers, in my opinion movie posters or album covers would be the medium in which a designer could have most freedom and expressive flair. 

Famous for magazine styles such as these, interesting to see how these compare to his film posters because as I've said, film posters have more freedom, in comparison to a magazine cover, which Amsel would be working towards a set brief.


 Amsel famously designed the movie posters for the Indianna Jones movies which were massive hits in the 80s and 90s, he created a beautiful, fluent poster for the film using a large illustration of the protagonist character, which does the film great justice.

Another film which Amsel designed for is China town, from what I see to be a gangster film set in 20th century America, Amsel's poster sets a great tone and mood to the movie, and again his use of illustration captivates the audience. His movie poster are works of art.

Film screen shots and story:

I have had the idea to take various screen shots from my film of it's content and main story. I felt this could benefit my by jogging my memory of what the film consists of and also could provide me with some imagery of the narrative of the movie.

Green chalk board, iconic in American schools, chalked writing could be an idea.

Main character chewing gum, a trait of the protagonist character, recurring thing in the film

Francesca, Misha Barton, Lead Lady

Bruce willis, Head teacher

Roof Sniper begins assassinating 

Close up of sniper on roof

Various people standing for school president

Close up of sniper various focuses. 

Main candidate giving his election speech.

Shot down.

Finger on the trigger.

Hit by the bullet

Down.. Realised that it's paint.

Another student shot.

Mass shooting.

Panic.

Sniper continuing.

Head teacher shot.

Mischa making eye contact with the Sniper.

Jesus statue defaced. 

Taking aim at Mischa

Sprayed onto foot.

Sniper aprehended.

These screen shots from the film show imagery routes which I could go down for further designs, they also evidence reasons why I made certain choices in my designs.