Wednesday 6 November 2013

Type as image research:

I am choosing to research the use of type as image to encourage myself to be more experimental when creating my own type as image poster, as I am currently struggling for ideas.

These are various type faces which have been used in-conjunction with each other to create beautiful flows and pieces of graphical type.

PBS
This use of type as image in the PBS logo makes use of a face which is found inside the initial letter P, which is very interesting, as it is still readable as type, yet has much deeper meaning.
The collection of the five white dots are very enticing as I am unsure what they represent, but they add to the type very well.
KISS
Kiss' logo in this instance uses a border around the letter which flows through and connects each individual glyph to one and other. The font is a very interesting one as the K that usually has very strong, sharp lines on the legs of the glyph, but in this instance the letters Z are very stern and direct.
AVANT GARDE
The Avant Garde logo uses very firm, straight lines to revolve off each other in a synchronised way, such as the line on the V and the 2nd A.
The most easterly line on the N works in conjunction with the T where the N has added a kind of interior serif to work with the ascender/capline of the T.
The tracking of the primary G & A has been reduced massively to make both letters overlap in a very artistic, almost art deco style way. 

This seems a more modern piece of a simple example of type as image, making use of just a singular vector colour.
The flourishes at the end of each line work beautiful with the typefaces' style, and the way the E flourishes off Westerly that is then accompanied by the flourish located underneath.
This entire piece of design works beautifully, and the tone of the whole piece is very emotive. I feel the type works in contrast, but very effectively with the wallpaper texture in the background.