Using Wilko's wesbite, I have found various frames as an example of how frames are displayed online.
The brief description that Wilko gives about their products includes the name of the frame, the type of material that it has been created from or to mimic, and also the size of the frame.
Certain frames display a background that is are very unattractive, but can be quite eye catching, but not in a elegant sense, as if they'd appeal more to children, or a more juvenile market.
These two frames which I have selected appear more up market and high end in Wilko's range, it appears as if the tarket market for this frame would be of an older generation, due to the person found in the background image. This can be very bias and subjective, as in theory, this style of frame could work in a general house with typical decor, but the background of this has set a completely different tone of voice to the frame itself.
This has given me a big insight into how the background image found in a frame can instantly subject the target market of the pieces, when in reality, any person could buy the photo frame.
