Art deco final:

Here is where I will evaluate my final creation for OUGD401.
The final piece turned out very different to what was suggested in my proposal, mainly due to time constraints. I did propose to Saddle stich my book, foil block and the content was different to how I thought it would be in the presentation.

Content

I proposed that the content of my publication would: "have a function which would be to explain the timeline of the Art Deco movement to people who were unaware, but that as an introductory stage, where the real target audience would be readily existing fans of Art Deco, and people whom collected lavish, high end Artist's books.", my final creation swayed away from this proposal as I turned the content into a timeline for people whom are new to art deco, rather than current fans, which I suggested I would target the publication to.

Execution

I had researched various blogs and websites in an attempt to find successful and famous Art deco fonts both header fonts and body copy, I had decided to chose a downloaded font known as Decotech as my main font for my headers on my pages, as it was in my head stereotypically Art deco. The cover of my publication contains fonts which I had researched from designers of that era such as A.M Cassandre's Bifur and Broadwalk, created by Morris Fuller Benton.

The body copy font in the interior of my book was a simple gothic, I had experimented with other fonts which had more Art Deco relevance but due to the final book being printed in A5 I was worried about the legibility of the outcome, there for settled for a gothic which are famously easy to read.

Content

The stages of the Art Deco's history were found on line by myself in a general timeline following Art Deco, that provides the content for my contents page and from there I used each year in time as a title header and researched further into the information found.

I never intended to use images in my publication due to the fact I did want to Screen print my content onto black stock to give it a black and gold feel to it as well as foil blocking the cover page, I didn't manage to get around 

Feedback:

For my interim crit, I created a pdf explaining what type of publication I would be creating.

I highlighted the tone of voice, the execution the aim and the overall proposal.

The feedback I received revolved around:

• Create an illustrative style
• Keep it simple
• Screen printing or digital print
• Ensure that it's lighthearted and fun

After the small interim crit with my peers, I asked my tutor for feedback on my creation, he sempt to be pleased with my idea and recomended a few new routes in which I could go down.

• Belly bound
• Slight bit more content
• Poster for each category
• One off edition 
• Completed in an envelope

Project proposal:

I have chosen to research into handbooks / small leaflets as that is what I would like to create for this project.

The publication's information will revolve around being helpful to person's whom have just started on their voyage of First year Graphic Design and information which could have benefitted them and would have benefitted us to know, months ago, when we began.

Four categories will be contained in the book:

Home life (Living with flatmates, general Leeds city life)

Studio life (Producing work in the university studios, getting on with your class mates)

Coursework (Keeping on top of your projects, importance of each brief)

Preparation for 2nd year (Encouraging to get placements as early as students can)

PROPOSAL:
TO CREATE A 10 PAGED HANDBOOK TARGETING THE SPECIFIC AREAS OF: HOME LIFE STUDIO SPACE DESIGN WORK PREPARATION FOR THE 2ND YEAR AIMED AT 1ST YEAR STUDENTS WHO HAVE JUST BECOME MEMBERS OF THE COURSE, RATHER THAN TARGETING STUDENTS.

TONE OF VOICE: 
THE TONE OF VOICE CONTAINED IN MY HANDBOOK IS ONE OF A RELAXED AND JOKEY NATURE, BUT IN THAT APSECT, THE INFORMATION WHICH I INTEND TO CONVEY TO THE STUDENTS IS SOME WHICH I WOULD WANT THEM TO TAKE ON BOARD AND LISTEN TO, FOR THIS REASON IT WOULD HOPEFULLY STICK TO AN ENGAGING BUT LIGHT HEARTED FEEL.

EXECUTION: 
I INTEND TO CREATE A 10 PAGED PAPER BACK HANDBOOK WHICH WOULD MAKE USE OF SCREEN PRINTING METHODS ALONGSIDE PHOTOGRAPHY, AS A COST EFFECTIVE WAY TO CREATE A PUBLICATION. 60 OR MORE OF THESE COULD POSSIBLY BE PRODUCED.

AIM: 
THE AIM OF THIS PUBLICATION IS TO INFORM 1ST YEARS OF WHAT YOU COULD KNOW AT THE END OF THEIR YEAR, THE HELPFUL HINTS AND TIPS WHICH MADE OUR LIVES AS 1ST YEARS EASIER.

Behance - Flatmate's Handbook:

"Currently, information on the topic of flatting provides very limited answers or guidance to better prepare first time flatters, or to help overcoming situations which may arise in this environment. The ‘Flatmates Handbook’ provides a detailed, yet creative and captive, option to fill this gap of information. Through discussions with experienced flatters, the book has been developed to share real life situations and scenarios making the content more relatable to its readers. It uses humour and unpredictability to ensure one is more prepared for flatting and to enhance their overall flatting experience."

As the audience immediately sees, the colour of this handbook is very striking and bright, which makes it approachable to the public, in this case would be a student.
This handbook has been executed in a playful and illustrative style which I feel represents fun, engaging way to represent information. 

Studio Brief 04 - Speaking From Experience

Brief for Studio Brief 04 - Speaking From Experience.

I have chosen to analyse the brief for our latest project which is:'Studio Brief 04 - Speaking From Experience'. I am doing this to be sure of the brief and the task which I have been set, so that I can produce the most thorough piece of design that I am capable of and attempt to fulfil the brief to my highest standard. 

"Produce a graphic response/ graphic product /piece of work"

"entertaining, advisory or informative."

"any appropriate media or format"

"statement, comment, observation or gives advice about your experience on your first year of this course."

These pieces of information from the brief set me a guideline into what would be appropriate to create.

I will move on from this to creating a proposal of my ideas and developing the most effective solution to this problem.

A clockwork orange, film poster analysis:

After watching Stanley Kubrick's "A clockwork orange", it always led me down a path of wonder when it came down to the various movie and novel art work for this tale.

I was always mythed by the use of the triangle which Alex was appearing through and the use of the eye ball. Bill Gold's choice of typography is to be questioned in this instance, in my opinion.

I feel Bill gold's choice of typeface for this specific poster, based on a film of Ultra violence, rape and harrowing scenes, is a choice which is an arbitrary decision. I'm sure Bill Gold can justify his use of font in this instance, but personally it has connotations  as a juvenile typeface not to be taken seriously, such as the modern Habbo hotel logo. 

Lots of things about Bill Gold's cover of ACO generally make me question things, along with the imagery attached to this novel in general.

The use of the triangle on the cover of the film suggests illuminati to me which is often depicted by a triangle, the eye is something which is questioned by me. I see how the film is based on a alternative England, which abides by similar rules, but is evident how it's not our ordinary England.

Having wanted to research what I was questioning about this film poster, I began enquiring:
http://www.collativelearning.com/ACO%20chapter%2014%20.html

Here is a site which analyses the movie poster, each aspect of it and particularly the parts which require an explanation.

This analysis goes into great detail to compare Bill Gold's film poster, and any Clockwork orange art work, in which Alex is depicted atop of the triangle, as a comparison to the The Eye of Providence, a figure which now is represented as part of the Illuminati conspiracy.

Bill Gold - Designer:

"Bill Gold (b. 1921) is an American graphic designer best known for thousands of movie poster designs. During his 60-year career he worked with some of Hollywood’s greatest filmmakers, including Clint Eastwood, Alfred Hitchcock, Stanley Kubrick, Elia Kazan, Ridley Scott, and many more. Among his most famous film posters are those for Casablanca, A Clockwork Orange, and The Sting. Gold designed (and often photographed) posters for 35 consecutive Clint Eastwood films, from Dirty Harry (1971) to Mystic River (2004)."

"All of Gold’s posters have had a distinctive style. Each poster gave a film its unique identity, often creating the only lasting impression of a film that many would get. Gold’s ever-changing style reflected a wide range of current tastes, trends, and approaches, yet never strayed from the tried-and-true basics of film promotion. Together, Bill Gold’s poster art represents many of the most important American films since the advent of color photography."




















Gold designed beautiful posters, each of which could have had an alternative style to another due Bill gold's way of designing changed in an attempt to become more modern and fit the trends of his long spanning career.